I build brands as a system.

Approach

I'm Yasemin Günhan, a brand identity designer. A logo alone is not a brand. When color, type, voice and packaging work as parts of one system, a brand looks consistent and gets remembered.

From naming to brand guidelines, I build the whole identity myself. For a fintech startup I named the brand, designed its logo, color and type system, and brought everything together in a brand guidelines document.

I treat being findable as part of the design, too.

References

Brands I have worked with.

LuminarianBeauty
Vira Black SeaRetail
NexafinPersonal finance
Günhan MarineMaritime
NextphaseMoving
Unbeacoming Dream CacherWellness
Ask Us ConsultingConsulting
VertexConstruction
AssetaWealth management
Complete ConciergeConcierge

Free consultation

Let's start designing your brand's system.

Tell me about your project. I'll get back to you within 24 hours.

Tell me about your project info@yasemingunhan.com