Yasemin Günhan Design

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Nextphase

Brand guidelines

Nextphase

A roof-shaped "h" logo and 33-page brand guidelines for a moving and downsizing service.

Project

I prepared a 33-page brand guidelines document for Nextphase Moving & Downsizing, a Vancouver-based moving and downsizing service. It covers the logo and emblem, in which the letter "h" becomes a roof, the clear space and incorrect usage rules, patterns and an icon set, a blue primary and yellow secondary palette, the Tablet Gothic and Montserrat typefaces, a warm, people-centered photography style, and applications on business cards, envelopes, letterhead, packing tape and an illuminated sign.

Cover

Logo system

A symbol that grew from a roof.

Primary logo

Roof-shaped "h" emblem with construction lines — Emblem

Exclusion zones

Incorrect usage

Patterns

Poster with a layered logomark, geometric blue shapes and a photo — Logomark overlays

Line icon set for planning, moving and home services — Icon set

Color and type

Trustworthy blue, warm yellow.

Five-tone blue primary palette with HEX, RGB and CMYK values — Primary palette

Secondary palette of yellow tones — Secondary palette

Shade and tint steps of the primary colors — Shades and tints

Logo color application

Tablet Gothic and Montserrat, with secondary typefaces — Text typefaces

Montserrat display typeface specimen — Display typeface

Heading and body text sizing hierarchy — Type sizing

Typography applied to a postcard and brochure — Typography in use

Applications

At every touchpoint.

Blue Nextphase business cards on a white surface — Business card

Nextphase envelope, letterhead and business card set — Stationery

Packing tape

Illuminated Nextphase sign — Illuminated sign

Warm, people-centered photography style examples — Photographic style

Photo collage of the moving team and clients — Photo collage

Project summary

Service: Brand guidelines, brand identity
Industry: Moving and downsizing services
Guidelines: 33 pages
Typefaces: Tablet Gothic, Montserrat
Colors: Blue tones with a yellow secondary palette

Related service

Brand guidelines Brand identity Print design

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