Project
I designed a complete brand identity and a 29-page brand guidelines document for Nexafin, a personal finance platform. The work covers logo construction, the color palette (HEX/RGB/CMYK), the typography system and the icon set. I created all the brand applications: business cards, letterheads, ID cards, a website mockup, a social media moodboard and merchandise designs. The result is a consistent, professional identity across every digital and print touchpoint.
Identity system
Logo, color and structure.
Applications
At every touchpoint.
Project summary
- Service
- Brand identity, brand guidelines
- Industry
- Personal finance
- Guidelines
- 29 pages
- Colors
- Lilac, navy and a grey scale
Related service
Free consultation
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