Project
I developed a luxury brand identity for Complete Concierge, a private concierge service for high-net-worth clients. The deliverables include the CC monogram and logo system, a typography pairing of Cormorant Garamond and DM Sans, a deep navy and platinum color palette, and usage rules for logo placement, clear space and stationery. The result is a discreet, authoritative identity that reflects precision and unhurried luxury across every touchpoint.
Identity system
Monogram, color and type.
Applications
From stationery to welcome kit.
Visual language
Calm, attentive, unhurried.
Project summary
- Service
- Brand identity, brand guidelines, stationery
- Industry
- Private concierge services
- Typefaces
- Cormorant Garamond, DM Sans
- Colors
- Deep navy and platinum
Related service
Free consultation
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