Project
I designed a seafood packaging system for Vira Black Sea. A rope-framed oval emblem, a sunrise and fishing boat motif, the Adobe Caslon Pro typeface and a navy, red, gold and cream palette form the core of the identity. The same cream label language, with engraved-style lighthouse and harbor illustrations and a dedicated illustration for each product, runs from 200 g trays to 1 kg tubs and 5 kg jars.
Identity system
Emblem, palette and type.
Product family
One label language, every product.
Project summary
- Service
- Packaging design, logo system
- Industry
- Seafood, food
- Typeface
- Adobe Caslon Pro
- Colors
- Navy, red, gold and cream
Related service
Free consultation
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