Overview
A brand identity is the set of rules that decides how a brand looks and sounds at every touchpoint. When the parts are designed separately, the brand looks inconsistent. When color, type, voice and applications are built as parts of one system, the brand looks consistent and gets remembered.
For a fintech startup I named the brand, designed its logo, color and type system, and brought everything together in a brand guidelines document. I follow the same order on every project: strategy first, then appearance.
Scope
What does it include?
Positioning
Clarifies who the brand speaks to, with what, and why it is different. It becomes the basis for every design decision.
Naming
Name development for new brands.
Logo
The brand's main mark and its different forms of use.
Color system
Primary and secondary colors with usage rules.
Type system
Heading and text typefaces, hierarchy and usage rules.
Brand voice
The brand's tone of voice and written language.
Process
How does it go?
Step 1
Defining the strategy
Through an initial conversation and needs analysis we clarify your brand's goals and the scope. I prepare a proposal with every item and the budget in writing.
Step 2
Concept development
Starting from the strategy, I set the design direction, develop concepts and share them with you.
Step 3
Revisions
You have defined revision rounds at every design stage.
Step 4
Final delivery
Files are delivered as a complete package. Support for print processes and digital use continues after delivery.
- Timeline
- Usually 2-4 weeks, depending on the scope of the project.
- Deliverables
- Print-ready vector formats (AI, PDF, EPS), high-resolution PNG/SVG/JPG, and typography and color guides.
- Support
- Help with print processes, the use of digital assets and any additional revisions after delivery.
Related work
In practice.
Questions
Frequently asked.
Depending on the scope of the project, the process is usually completed in 2-4 weeks. We move step by step through strategy, concept development, revisions and final delivery together.
Yes, you have defined revision rounds at every design stage. My goal is to deliver the result that fits your brand's goals and aesthetic standards 100%.
You receive a complete package: print-ready vector formats (AI, PDF, EPS), high-resolution PNG/SVG/JPG for digital use, and typography and color guides.
Free consultation
Let's start designing your brand's system.
Tell me about your project. I'll get back to you within 24 hours.